Affirmative Fair Housing Marketing Plan

MFA will review and approve affirmative fair housing marketing plans using guidelines and resources listed below.

An Affirmative Fair Housing Marketing Plan must be submitted:

Initially, for a new project;

Complete a full update, within 5 years, if

The population least likely to apply for housing is not identified in the current AFHMP
Advertising, publicity, or outreach are not appropriate and require modification or expansion;
Residency or admission preference has been adopted by the property since the previously approved affirmative fair housing marketing plan

Note: Owner/agents must review the Affirmative Fair Housing Marketing Plan every five years. If there is not occurrence of 1 through 3 above, only a certification of continued accuracy is required.

Programs required to submit an AFHMP to MFA:

HOME (5 or more units)
National Housing Trust Fund (5 or more units)
Risk Share 542c
TCEP
Section 8 (layered with Risk Share)

Programs not required to submit an AFHMP to MFA:

HOME (4 or fewer units)
National Housing Trust Fund (4 or fewer units)
Tax Credit
TCAP
Section 8 (not layered with Risk Share submit directly to HUD)
RTC

Required attachments include:

Advertising/Marketing Material (should match Worksheet 4)
Photos of Fair Housing Poster
Photos of Project signs, must display in a conspicuous position the HUD approved Equal Housing Opportunity logo, slogan or statement
AFHMP/Fair Housing Act staff training materials

HUD-935.2A Affirmative Fair Housing Marketing Plan (Section 8, RS, HOME, HTF, TCEP, NSP)

Census Data and Worksheet 1

Census tract information by address is available at: https://geomap.ffiec.gov/ffiecgeomap/. Census data reports is available at: data.census.gov. The two reports that MFA requires in order to complete Worksheet 1:

DP05 ACS Demographics and Housing Estimates
DP02 Selected Social Characteristics in the United States

*Communities on tribal land are also exempt

HUD 935.2A Worksheet 1	Census Report
%White*	DP-5 Subject: HISPANIC OR LATINO AND RACE Line: White alone
%Black or African American*	DP-5 Subject: HISPANIC OR LATINO AND RACE Line: Black or African American alone
%Hispanic or Latino*	DP-5 Subject: HISPANIC OR LATINO AND RACE Line: Hispanic or Latino
%Asian*	DP-5 Subject: HISPANIC OR LATINO AND RACE Line: Asian alone
%American Indian or Alaskan Native*	DP-5 Subject: HISPANIC OR LATINO AND RACE Line: American Indian or Alaska Native alone
%Native Hawaiian or Alaskan Native*	DP-5-Subject: HISPANIC OR LATINO AND RACE Line: Native Hawaiian or Other Pacific Islander alone
%Families with Children under the age of 18	DP-2 Subject: HOUSEHOLDS BY TYPE Line: Households with one or more people under 18 years
%Persons with Disabilities	DP-2 Subject/Line: Total civilian non-institutionalized population with a disability

*the sum equals 100% of the population

Worksheet 3

Worksheet 3 includes any population that has a significant presence in the Census Tract, Housing Market Area or the Expanded Housing Market Area and is underrepresented at the property or the waiting list would be considered least likely to apply. MFA will apply this threshold at 10% or more when compared to the marketing areas.

Worksheet 3 suggested agency resources:

Social Service Agency
Religious Entities
Advocacy Groups
Community Centers
YWCA/YMCA

Please Note: Housing New Mexico, Public Housing Authorities or State Agencies cannot be utilized as a marketing resource. These entities do not target anyone.